I’m sure you’ve heard the phrase, “content is king” but what if I told you, content is also QUEEN.
So, what I mean is, yes, you should be creating content (the more, the better). But, what you create matters way more. That’s how you really gain industry dominance. Your content is only as good as its relevance to your target audience. It won’t matter how many posts you make, if it never actually resonates, or worse, doesn’t reach your target audience.
But, you’re busy. You’re really busy. These days, you and your team never seem to find the time to create and publish content regularly. You’re overwhelmed by social media. You send email newsletters when you remember, which is nowhere near as often as you’d like. You have never even thought about the power of blogs, and you’re getting more and more aware of the growing competition in the senior care service industry.
But, what if I told you there was a better way to G.R.O.W. with content? What if I could show you actionable ways that you and your team can get results from the content you create and share.
These aren’t hacks, because hacks only work sometimes - until the algorithm changes. What I want to share are fundamental strategies to utilize content for brand awareness and authority in your industry.
It’s time to put your precious time to good use!
When you register for this FREE webinar you will learn how:
- To tell better stories that sell
- Repurpose high performing content
- Improve your engagement authentically
- Build your brand voice with authority
- Develop a content strategy
Give me 90 minutes and you’ll walk away from this training with a comprehensive content plan that you and your team can execute. Q1 is in the books, what are you going to do with the next three quarters of 2024?
—---------
ABOUT YOUR TRAINER
Carrolee Moore is a branding and marketing expert with over a decade of experience helping corporations, higher education institutions, and now SMEs craft and leverage their unique brand stories online using digital marketing. With experience in project management, sales and communications, this reformed Jill-of-all-trade's superpower lies in helping businesses lean into their unique value propositions to create unforgettable digital content marketing campaigns.
She previously worked in project management at McKesson, Massachusetts Institute of Technology, Penguin Random House, and as Director of Partnerships at the Alliance for Business Leadership. She served on the Boston SPARK Council, a commission selected by the Mayor of Boston to represent and engage young professionals in civic life, and currently serves on several boards in the DFW metroplex including Refresh NTX.
Her heart for helping senior care service providers stems from her personal experience with a compassionate care team who managed the care for her father who passed away in 2022 from terminal stomach cancer.